Paris fashion week ended with the inevitable failure of the Yohji Yamamoto brand and the theatrical (as always) Alexander McQueen show.
Yohji Yamamoto is one of those cult brands that only a small circle of customers follow. However, when every other brand is creating a niche to support its vision, Yohji has failed to do so. Balenciaga has used its Motocycle bags and the capsule collections to make profit, Givenchy remains THE place for evening dresses following "Breakfast at Tiffany's", Lanvin's evening dresses make women feel sexy and special, YSL has a loyal following among the 40+ socialites and its bags are selling well, and the list goes on. Yohji has nothing but Y-3 yet it took on Limi Feu to burn cash. The price point is also off although it isn't a problem unique to Yohji.
McQueen, on the other hand, has learned to be theatrical yet maintain its commercial success. No matter how shocking his runway presentation is.
McQueen is a Savile Row educated master in cutting fabrics. This show is an apex of his work in past seasons: All he has been working on is to cut a piece of fabric and make it visually striking. The computer generated prints are cut, draped and sewn to enhance the 3-D like images. He also attempted to create very structured looks with soft fabrics such as silk chiffon. As crazy as the runway outfits look, his showroom was filled with adapted looks ready for a commercial success. His formula works.